What are some of the items that you regularly use cuopons on?
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For me, food and health/beauty about equally. I use coupons for things I normally buy, but also for trying new products to see if I'll like them.
There are some things like OTC items (Zyrtec, etc.) that I'd never buy without a coupon because they're usually high value.
When it comes to other kinds of coupons, many tourist areas offer them for attractions and restaurants, so I use those when traveling. The food/restaurant discounts are sometimes up to 50% off, or BOGO. Attractions are usually $1 or $2 off per person for everyone in your party.