Online Marketing Tools Are Designed To Give Your Business A Competitive Edge

Submitted by ConsumerFu on Thu, 10/30/2014 – 08:04

Any small business owner offering products or services for sale understands the importance of establishing and maintaining an online presence. Basic marketing services like one-click purchasing, side-bar click tabs and shopping carts make basic sites easy to navigate and shop. When a customer feels comfortable perusing a site with a user-friendly layout, they are more likely to make a purchase. 

Basic marketing tools are essential to putting your product or service in the hands of buyers, but the internet is changing. Mobile technology reigns supreme, and if you can incorporate some of these advanced marketing techniques into your business model, you will see your profits soar. Advanced online marketing tools are designed to give your business a competitive edge.

Adding more tools and services to a thriving site may make business owners leery, but when you give your customers more options for purchasing, you accommodate and attract even more new consumers. Companies like understand customers, business owners and advanced marketing strategies. They keep up with trends in online and mobile marketing and social media to bring your business the tools needed for business expansion and increased profits. Broadcast sales and emails to your customers with auto-generating email marketing tools. Add coupon code boxes and auto-generated discounts at checkout for your customers, and they will purchase more. Upsell technology is another great tool to customize your buyers’ experiences. Customers who are offered discounts on related items in your inventory are more likely to purchase them than if they were simply perusing the site on their own accord. You can even offer a down-sell option, and you never risk losing your initial sale. Sites like offer a full range of additional selling service tools like these.

If your business sees a lot of growth through word-of-mouth advertising and referrals, adding an affiliate tool to your site may be a great way to increase profits, and the best part is that it requires no additional work on your part. Fellow business owners or clients who are satisfied with your product or service may join your affiliate program through your site’s link and post your information to their site or blog, giving you a free plug and new customers while putting money in their pocket also. If social media is your thing, you can reach even more customers with an embedded shopping cart on any of the popular social media sites. Sites like offer these tools to give your business an edge.